Digital Product Research, Design & Coaching
Products are solutions to problems, and understanding those problems, analyzing the opportunities within them, and developing strategic solutions is my specialty. My practice is data-driven, risk-mitigated, and embodied with a passion for excellence. I work with agile / lean teams in both startups and large companies. I help my clients determine who their market is, what their needs are, and how to develop the right product for them; I also teach them how to do this for themselves.
I operate with a strong set of beliefs:
Collaborative is better. We make better things when we leverage each other.
Learn as soon as possible. Your ideas are hypotheses, which if wrong are expensive mistakes. How can you learn if they’re right, asap?
Understand the problem before you try to solve it. Solutions are hard, especially so if you’re not crystal clear on exactly what’s wrong.
Outcomes over process. Shiny powerpoint decks and pretty design files don’t keep your business afloat. Let’s focus on impact.
Quality counts. Loving the things you use is almost as important as what it does. Making it great is important.
The right way is the one that works for you. Leverage all the best thinking but don’t get caught in the dogma trap.
No Assholes. Life’s too short.
How I can help
I take on a variety of project work including Product & User Research, Product Design, Facilitation, Workshops and Coaching. Please contact me to discuss your needs and see how I can help.
Below are some common engagement types I offer clients.
Deep Insights Sprints
Perfect for: Growth-stage startups; New Product Development
You have quantitative data but you don’t know the WHY of the problem you’re seeing, and don’t have the skills on board to get deep insights. You need to level up quickly and can’t afford to slow down to move forward. I can get you quick but deep answers which will inform your product strategy so you can make real impact.
2- 4 weeks; Plans start at $15k
Research & Learning Sprint
Perfect for: Teams who are operating off feedback but want to learn how to do real user research
Are you asking customers for “feedback” or asking them what they “want"? Or, are you shipping things but relying on surveys and NPS scores to know if customer are happy? If you’re doing either or none of this at all, you’re getting faulty data which can send your product strategy awry - a risk you cannot afford. I can teach your team how to gather real data that will make an impact.
2-3 Weeks; Plans start at $10k.
Perfect for: Exploring a pivot / new product idea; gelling a team so they work more fluidly
The goal of a design sprint is to identify a sticky problem area and quickly ideate around it to get a sense of the right direction to move in. I’ll come in an facilitate a sprint with your existing cross-functional team of 7 or less people.
1.5 Weeks; Plans start at $9k
“Michelle is a unique talent. She excels equally in design, leadership and product strategy …I’ve witnessed her strengths first hand and know her to be an asset to every organization she works with.”
– Jeff Gothelf, Author Lean UX and Sense & Respond
On Working with Me